Founded by,
Swedish - Malaysian designer Ida Lundberg. A graduate of Milan's Istituto Marangoni with a BA in Fashion Design and under the mentorship of legendary designer Jimmy Choo. Ida began her career working with some of the most notable ateliers in Milan. She later continued her journey working between Paris, Milan and Dubai creating couture gowns for distinguished clients across Europe & Asia under her own atelier.
Her designs pays tribute to her cross-cultural upbringing, couture craftsmanship and a deep connection to nature, rooted in her childhood spent on the windswept islands of the Swedish west coast.
Ida's designs have among notable achievements been worn at the Cannes Film Festival, royal weddings, the Venice Film Festival and featured in various magazines and tv-shows.
The Jewellery collection
launched in 2025 stems from the rapid changing shoreline on the Swedish west coast witnessed during the pandemic
Back home during lock down Ida began crafting sculptural fashion pieces that fused
native and invasive species to spark dialogue about the sea.
That experiment later evolved into the jewellery collection:
an ode to working with nature rather than extracting from it.
Each piece starts with what already exists.
Using leftover shells from restaurants along the Swedish west coast, invasive oysters, and semi-precious stones from the world of couture, we transform discarded materials into something precious.
Through a special cutting technique developed for the jewellery, what was once destined for landfill is transformed into a lustrous blue mother-of-pearl material, bringing together the raw beauty of the coast with the refinement and craftsmanship of couture.
As thus, elevating the natural, beauty from one of the most sustainable food resources into one of a kind pieces where each piece of jewellery is completely unique.
A glistening collection rooted in nature, sustainability, and the singular.
Nature’s beauty, captured in a piece of jewellery, bringing the extraordinary textures, colours, and imperfections of the natural world into everyday life. Each piece is a celebration of something rare, transformed into something uniquely yours, handmade with intention elevating the art of adornment.
