Founded by,

Swedish - Malaysian designer Ida Lundberg. A graduate of Milan's Istituto Marangoni with a BA in Fashion Design and under the mentorship of legendary designer Jimmy Choo. Ida began her career working with some of the most notable ateliers in Milan. She later continued her journey working between Paris, Milan and Dubai creating couture gowns for distinguished clients across Europe & Asia under her own atelier. 

Her designs pays tribute to her cross-cultural upbringing, couture craftsmanship and a deep connection to nature, rooted in her childhood spent on the windswept islands of the Swedish west coast.

Ida's designs have among notable achievements been worn at the Cannes Film Festival, royal weddings, the Venice Film Festival and featured in various magazines and tv-shows.

The Jewellery collection 

Launched in 2025, the collection was born from the changing shoreline of Sweden’s west coast, witnessed during the pandemic.

During lockdown, Ida began creating sculptural fashion pieces combining native and invasive marine species, sparking a dialogue about the sea.

What began as an experiment evolved into a jewellery collection rooted in the idea of working with nature rather than extracting from it.

Using discarded mussel shells from local restaurants, invasive oysters and semi-precious stones from the world of couture, each piece transforms overlooked materials into something precious.

Through a specially developed cutting technique, discarded shells are transformed into lustrous Swedish mother-of-pearl, bringing together the raw beauty of the coast with the refinement and craftsmanship of couture.

Handmade on Sweden’s west coast, each piece is entirely unique, celebrating the extraordinary colours, textures and natural imperfections of the sea.