Founded by,

Swedish - Malaysian designer Ida Lundberg. A graduate of Milan's Istituto Marangoni with a BA in Fashion Design and under the mentorship of legendary designer Jimmy Choo, Ida began her career creating couture gowns for distinguished clients across Europe & Asia. 

Her designs pays tribute to her cross-cultural upbringing, couture craftsmanship and a deep connection to nature, rooted in her childhood spent on the windswept islands of the Swedish west coast.

Her designs have among notable achievements been worn at the Cannes Film Festival, royal weddings, the Venice Film Festival and featured in various magazines and tv-shows.

The Jewellery collection Nacre, 

launched in 2025 stems from the rapid changing shoreline on the Swedish west coast witnessed during the pandemic. 

Back home during lock down Ida began crafting sculptural fashion pieces that fused
native and invasive species to spark dialogue about the sea.

That experiment later evolved into the jewellery collection:
an ode to working with nature rather than extracting from it.
Each piece starts with what already exists.
Blending the Swedish west coast with her asian heritage and couture background. 

 Hand-cut local nacre, a sustainable byproduct overlooked, transformed into one of a kind pieces.

A glistening collection rooted in nature, sustainability
and the singular. Celebrating nature, windswept journeys,
rugged coastlines and salt-kissed skin.